A simple offer.

Chris wrote about simple packaging of ideas yesterday. He was encouraging people who are selling to be clear, taking the time to phrases offers in ways that the customer can understand.

Let simple be the mantra. Make your contracts brief, small, simple. Make your projects short, finite, and clear. Make your deliverables obvious, simple, and measurable.

At the same time I was thinking about that essay, I was reading a conversation between Jesus and Martha. Her brother has just died. When she meets Jesus at the edge of town, she is pretty direct: “If you had been here,” she said, “my brother would not have died.”

It wasn’t like Jesus didn’t know her brother was sick. She had sent a message days before. There had been time. We know (though she didn’t) that Jesus had deliberately waited until her brother had died.

“Your brother will rise again,” Jesus said.

She took it as a familiar theological affirmation: “I know he will rise again in the resurrection at the last day.”

But Jesus wasn’t going to let her be that vague. Jesus said to her, “I am the resurrection and the life. He who believes in me will live, even though he dies;  and whoever lives and believes in me will never die. Do you believe this?”

It was as simple a statement of what Jesus could do as could be imagined. To a grieving yet hopeful  sister, it was the message that she wanted to hear.

Then Jesus called a dead Lazarus out of a grave.

A message perfectly suited to an audience, stated with startling simplicity and confidence, backed by incredible customer service.

Jesus’ followers have often taken Martha’s position. “Of course there will be life after everything,” then we’ve complicated what’s delivered.

Maybe Jesus is still simply right.

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